Any Video strategy for new iPad?

I know the video for iPad shhould be a mp4 file, coding by H.264.
As the new iPad features a retina display, it requires higher resolution video.
Is there anyone has any idea about what the best setting when I try to compress the video for new iPad?
Quanlity vs File size ( resolution, bitrate, and any other thing?)

Thanks to Bob.
I also read something like this:
iPad3 supports a maximum video dimension of 1920×1080 which is likely more resolution than you really need on iPad3.
It seems that the resolutioin/deimension is not the most important thing.
How about the bitrate for iPad 3? Anyone has any experiences about it?

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