Any way to change PPI when choosing save for web? Seems to force 72 ppi/dpi

I'm doing business cards for clients and submitting them to the printer in PDF which works out just fine. However when I submit a jpg as a proof (to show orientation) they complain that I should do a higher resolution for the proof. Illustrator seems to force 72 dpi/ppi (I realize these aren't exactly the same thing) when I use save for web. If I use "export" instead Illustrator doesn't seem to honor my crop dimensions and I get an export that bares no resemblence shape-wise to the original document. Why can't I just put 300 ppi in somewhere and get a higher res output? Thanks for your help!
Patrick

It was because the business cards had a particular curved die-cut and they wanted to know exactly where I wanted the cut. I sent them a 250pixel wide one and they bitched about it but did it. Yes I sent them a PDF for the printing and it turned out just fine... I just wanted a quick raster export with curved die-cut lines and couldn't do anything other than 72dpi apparently.
edit: Was also trying to send a client a quick jpg or png proof today and couldn't do anything bigger than 72 dpi (in save for web)... when I tried to export a png instead the cropping was way off. I remember crop-area-make in older versions of Illustrator but apparently they took that option out while still requiring it

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Yeah I have the same problem and it is incredibly frustrating!!

Any way to change PPI when choosing save for web? Seems to force 72 ppi/dpi

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