App icon changes to generic iOS icon once installed

So, this one I can't quite make heads or tails of—while the app is downloading and installing on the iPad, I can see the app's real icon design behind the progress wheel, but once it's finished installing, the icon just turns into a generic iOS icon as if there was not one designed by the developer. This is happening specifically with the NPR One app. At first I was thinking it might have something to do with the fact that it's an iPhone app downloaded to an iPad, but I've been unable to replicate this issue with any other iPhone-only app. Thus far, I've tried deleting and reinstalling, deleting, restarting the iPad, and then reinstalling to no avail.
I've taken screen caps while installing and after:
While installing > http://cl.ly/X2Pc
After installing > http://cl.ly/X1ct
Any thoughts, ideas, suggestions?

I also have several generic icons on my iPad running OS 8. The apps involved are fully downloaded and work fine.
I finally decided to backup to iTunes, do a factory reset and restore from the backup. That all went well, but the generic icons are still there.
I don't want to delete and reinstall the apps. One of them is Launch in which I have created many custom actions. I assume that I will lose all of those if I delete and reinstall the app.
Any ideas?

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App icon changes to generic iOS icon once installed

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