Apple trailer website

Hi guys,
When i view the movies trailers on the movies section of the apple main website, they look almost perfect quality. The compression used is excellent in getting very high quality and low file size. I have been informed they use the latest H264/avc apple codec to encode the movie files.
I have also been told that I can achieve the same quality as the apple trailers by using Quicktime Pro. So, I bought quicktim pro and have tried exporting media using the that same settings as the trailers online (I am getting the info on the data rate and file size from bringing up the info on the files from within quicktime)
Sadly the quality I get is good, but no where near as god as the ones apple put up online. I get slighty better results using Mac OSX than windows in saturation quality of output is more similar to the source file.
I wondered if anyone had any suggestions or suggested resourses or if anyone on these forums did this kind of media encoding professionally and had any suggestions.
Thanks
Duncthepunc

The control is the important piece. You could accomplish close to the same kind of thing with QuickTime Pro, maybe, if you spliced your video into sections and encoded each section with it's own parameters then brought all of that back into one movie.
The biggest problem your average home user is going to have is not having access to an uncompressed theatrical video to start with. Even the best looking DVD's are still compressed MPEG-2 and recompressing something that's already compressed always brings up issues that you wouldn't have if you were dealing with a series of high resolution .tiff files.
You're also right that the hardware solution doesn't do it better, just faster so that you don't have to wait a long time to see the results, tweak, then re-encode...especially for HD video (which it does real time).

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