Apple TV 2 is stuck in demo / retail mode!

Hi everyone!
I bought my in-laws a nice new Apple TV 2 (from the Apple Company Store, no less!) yesterday, and I set it up this afternoon. The unit was working fine all afternoon, but their ancient AirPort Extreme (flying saucer type) was dying. My brother in law ran over to Best Buy and grabbed a new Belkin Dual-Band router, and we set it up with no problems.
However, at some point during the router swap and re-config of the Apple TV, the Apple TV seems to have gotten into Retail Demo mode! It will only connect to the original Apple router - with the new router connected, the ATV gives the standard "Your Apple TV isn't connected to the Network" error. Furthermore, while we can go into the Settings menu, any attempt to select any of the options results in a "bonk" error tone and nothing else. We are able to go into the Screen Saver options, and while it lists all the normal savers, the only one it will select is "Retail," which displays the stock photos seen on an Apple TV at the Apple Store. We can't select Restore (gives the error tone), and rebooting the unit (via the remote or just by unplugging it) has no effect.
Given that several people were tinkering with it during the router swap, it's possible that someone pressed just the right combo of buttons to put it into Retail mode... but I have no idea how to put it back!
Any ideas?
PS I would happily restore it, but as I'm visiting my in-laws (flew from Cupertino to Vegas this morning) I don't have my MacBook Pro with me, and their old iBook is probably far too old to do the job.

Hi! Thanks for taking the time to respond...
I know a bit about the retail / demo mode, since in my old job with Apple (I was an Apple Solutions Consultant for several years), when we would set up an (first-gen) Apple TV demo unit, we would load it with a customer firmware which acted exactly like this new unit is. As a remember, when a locked menu item was highlighted (i.e. Network or Reset), there was a special code of left and right presses on the remote to temporarily unlock the item when needed... but it's been years, and I can't recall the code (if it even works anymore).
On the first-gen demo units there was a special version of the OS that we would load via a flash drive, but I'm guessing that the new ones have the demo mode built-in. I just wish I knew exactly what sequence of button-presses got us into this jam!
As for restoring it with the iBook, the system is still running Tiger, so that's a no-go. I've made an appt. with a nearby Apple Store for tomorrow morning, and I'll just use one of their Genius Bar laptops to restore it.
What a strange way to spend my first day of vacation!
Huxley

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