Apple TV (3rd gen)wont play purchased movies

Having an issue with playing my purchased movies. The issue is that I click play on the movie I want and the gray circle shows like its loading then it reverts back to the play screen again. I have reset it to factory and after 8 minutes or so when it comes up it allows me to play and watch 1 movie. After I stop the movie or try to go into a different movie it no longer works and I have the same issue again. I have checked my firewall and my Avg they are not the issue. I have reset my Internet and the same problem continues. Air play, HBO to go, Netflix all work no issues.
Any help would be greatly appreciated!

Same problem -- click play, changes to "loading screen" for a few seconds, then flashes back to the "play" screen. I also can't purchase other movies. The first two times I tried,  the "are you sure purchase buttons" screen, click it and it flashes back to the movie not screen. Just now, I tried again after restarting, It got me to a screen that required my security code for my credit card. After I put it in, it said I'd have to go to iTunes to finish the authorization. The first time I tried through my iTunes account, it said the service wasn't available. The second time, it let me enter the numbers. Now, back to the Apple TV, again, it wants the security code again. Several attempts failed.
Now, trying to download a free iphone game: iTunes story is temporarily unavailable.
I'm persistant.
Added:
Apple TV is running 6.0.
Netflix plays fine.
Music (itunes match) plays fine.

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