Apple TV and HD contents

I don't understand what the point of ATV supporting 1080i HD is. iTunes does not sell HD video's and now I found out if I create a 1080i movie in iMovie, I can not watch it via ATV since 1080i HD video will be downconverted to 960x540 by default. Does anybody know if Apple is planning to release a new software that will allow ATV to play 1080i contents in the future?

the first version of ATV only supports up to 720p. it is my guess that the hardware could support 1080i... but until Apple supports 720p in the ITMS, it is sort of useless conjecture to discuss 1080i. because of its online delivery paradigm, Apple will likely wait until the majority of its clients have 1080i or 1080p displays and broadbands speeds are high enough to deliver such "fat" content. i can't imagine that 720p or 1080 material will become available without changing the architecture of the store to add format preferences... that is, to allow people to choose whether they want to download the 1GB 480 version of the file, or 8GB 720p version of the same file... or whatever the file sizes end up being.

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