Apple TV and iTunes "loading" on rentals?

Why do Apple TV and iTunes rentals, insist on "loading", requiring an extensive wait? I am using Apple TV on a DSL connection. I can watch a HD movie on Netflix within seconds of starting. But renting from iTunes requires "loading". Message states nearly 2 hours. What's up with this function? And why is it so inferior to Netflix?

It's dependent on your network connection. It's the actual speed that counts. You can verify this by going to www.speedtest.net
8mbps is required for instant 1080p
6mbps for 720p
Netflix adapts to your connection whereas iTunes content is fixed and will start once enough has loaded in order to play without interuption.

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