Apple TV is not authorized message

I tried renting my first movie via via the Apple Tv (not my Mac) upon trying to play the movie I get the error that my Apple TV is not authorized to play this content. No where in the manuals does it mention authorizing your Apple TV, if i'm wrong about this please point me in the right direction.
I tried looking on the forums for answers but get a mix of rabbit holes to go down for a solution. I tried the authorize/de-authorize approach but no luck. I'm not even sure why i would need to authorize the Apple TV? Some other post mention seeing the Apple TV in itunes under devices... but i think this is for first gen Apple tvs?
I gotten home sharing working with no problems and can stream from my mac to the Apple TV with no issue. Netflix also works for that matter...
I don't see the rented movie in my purchases list via itunes either, should I? Should the rented movie show up in itunes at all if rented via the apple TV. The rental shows that I only have 23 hours now left to view it... even though it never started!
Does all content have be purchased via iTunes and not directly from the apple tv UI, that would be really lame if so... My wife was a bit peeved that she had to go downstairs to the computer to rent Mad Men, rather than just select if from the Apple TV.
Jeremy

I am having *the exact same issue* with the first movie I rented late last night. My Apple TV 2 is set up and working fine with my iTunes library and wifi network in every respect except this one. The money has been taken from my account and I have no way of watching the movie as every time I push to watch it it says "Your Apple TV is not authorized to play this content"! How can this be given that my itunes account details have been entered on the system and allowed me to 'successfully' rent and be charged for the movie in the first place? 20 hours and counting before the money has been wasted, although I have requested a refund through the problem reporting tool on my account!!
I too have gone through the forums and tried everything with no luck. I even contacted apple care support who kept me online for 30min, resetting and restoring etc... only to tell me that it might be an issue my TV!! Nonsense, otherwise surely it wouldn't work at all.
I hope someone from Apple is monitoring this thread and that a proper solution will be given in due course. At the moment, I don't want to risk renting any more movies until I know that my machine will be authorized for the purchases I have made.
James

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