"Apple TV is not authorized to play this."

Even though I'm iTunes sees my aTV and the aTV is set up on the same network as my computer ... all of a sudden when I select a show to be played it says "Apple TV is authorizing..." and after a while it turns to the little yellow triangle with "!" and says "Apple TV is not authorized to play..." This is very new and just happened today and no settings were changed since the last time something was played. Also, it never showed the "AppleTV is authorizing" with the little loading symbol before this started happening.
PLEASE HELP! I have reset the aTV to its factory settings, unplugged it, tried different networks and different iTunes (different computers)..... help, please!

I have been having the same issues as many have had. When I wanted to play ANY purchased content on my Apple TV it would not play stating that Apple was unable to authorize. After much frustration and several calls to Apple, we as I said WE figured it out. Here is the solution:
1. First make sure that the computer which has iTunes is Updated and You have properly authorized the machine. To test this try playing the purchased content on the Mac first. If it works then go to the next step.
2. Go onto the Apple TV, go into settings, then reset/restore FACTORY SETTINGS. This will take a while and we restore the machine back to the original settings.
3. Once prompted enter the access code onto your Mac under the Apple TV in the side bar.
4. Once this is completed... here is the important part... REGISTER the Apple TV and MORE IMPORTANTLY, use your CURRENT registration email that you used to purchase the content. THIS IT SEEMS IS WHAT APPLE USES TO CHECK FOR AUTHORIZATION. (I wish Apple would have said something about this)
You should be set to go!

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    You may call our AppleCare technical support team. A technical Advisor will be able to tell you about Apple's complimentary and fee-based support. The technical Advisor can also assist you in determining what option might be most helpful to you in this case. To find the appropriate phone number, please visit:
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