Apple TV won't load/play TV shows from my iTunes account

When I try to play TV shows and movies from my iTunes library, my Apple TV won't play them. It'll just continuously think about doing it, and on the time taskbar at the bottom it shows that it's slowly loading the video, but it won't physically play any of the content (and I've left it running for a good 15 - 20 minutes). I've tried playing different shows and episodes, and it's the same result. It will play songs from my library, however if I try to physically control what it plays through my laptop (by making the speakers Apple TV) the sound will cut out after eight or nine seconds of playing and refuse to play it after that point.
I've tried unplugging the Apple TV several times, restarting my iTunes, and nothing seems to be working. Has anyone else had this problem or know how to fix it? Or even what's causing it?

I'm having this same problem suddenly as of 2 or 3 days ago, around the same time as you. The spinny animation appear for a few second, with the scrubbar, then it bails out to "An error occurred loading this content. Try again later."  My network has had no configuration changes in a while. My AppleTV2 and my MacBook Pro [10.7.2] have also not seen configuration changes in some time. Makes me wonder if ATV, or iTunes, has had an update that broke things.
I've played my iTunes movies over the network fine since I bought the AppleTV over a year ago. 720p, 1080p, etc., have all played fine.  Now, those exact same movies are not playing.  I've tried:
Changing Wi-Fi Channels.
Upgrading firmware in Airport Express. That's the WAP the MacBook is connected to. ATV is connected directly over wired Ethernet. It was a Minor Version behind, and did upgrade successfully.
Power-cycling everything. MBP, router/modem, Ethernet switches, ATV, and the external 1TB firewire drive my iTunes library is on.
Verifying that Internet-based movies play in ATV. They do. Netflix, etc., all play fine.
Plugging the MacBook Pro directly into wired Ethernet. Wi-fi completely out of the picture. I verified Internet and LAN connectivity was good, but still, ATV won't play anything.
Ensuring ATVs firmware and OS were latest.
Ensuring MacBook Pro's OS was latest.
Verifying that I can play those movies directly from the external drive, by way of Finder.
Ug.

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