Apple TV2 - rental system "needs improvement"

Question

Hi...I own an iPod Nano, an iPod Touch, two iPhones, an iPad, and two Apple TVs (one new#1, one old-the big first one) -- not to mention four Apple Towers and a laptop. Suffice it to say.. I support Apple; I love Apple. Go Apple!
But the Apple TV2 leaves me a bit perplexed.
First, let me say that I like the little black box and the interface on screen is much better especially since it doesn't default to other people's content all the time (that was annoying on the old one). Plus my playlists properly sync (again, didn't on the old one unless I replaced the whole playlist again and again) And so I do not miss the syncing on the new unit. Well done.
But..about two weeks ago when I was doing some chores I thought I'll rent a movie and watch it while I folded laundry. So I picked one and rented it right on the AppleTV2 and it said, to my shock, it would take 6 hours to download!. (I have 30mbs download speeds). But given I rented it already "thanks for the money -see ya later" was of a splash of cold water. Imagine going to the video store, giving my money and then the kid behind the counter says "Thanks. Don't worry. I'll drop it off at your house at 2AM".
About a week about I rented another movie for my iPhone. Thought I'd watch it alone. But my wife was drawing and wanted my company so I decided to move it to my AppleTv2. Wait..can't seem to do that. Won't accept it. I thought it had to do with it being SD for the iPod. A disclaimer about quality would have sufficed..but "nope" was what I had to live with.
So I thought, 'to **** with it" and the next day rented it again but this time I was smart (or so I thought) - I rented it on my COMPUTER ahead of time in HD and had it ready in my Library.
So I went upstairs, chose MY library which is authorized to play my music, TV shows and whatever else on MY AppleTV2 and after a long spinning wheel of consideration sat on the screen "This content is not authorized to play on this device" appeared which shut me down yet again.
What? It's the same account. Same house. Same person. Same Visa card!
Now..I'm a reasonable guy. I get that the only way that Apple got studios to sign on board was pretty tight security protocols and, quite frankly, unreasonable 48hour rental periods (what?!? does the data have to get back to Apple so they can rent it again?).
But this nonsense of per-device rental makes me want to waste time peer-sharing my movies and convert them instead. It's less trouble (notice I said trouble - not less MONEY. Take note. It's the service guys. Apple-you know this better than most).
As I said..I love Apple...but their rental experience spoils the movies.

Answer 1

"You did make mention of rental limitations in your post."
????? Ya..I think I did..it's what started the post.
"I don't see the use in pointing a finger."
It's not about blame. It's targeting the source of the problem. If someone...well..let's say YOU...said to me "Your settings on your computer need to change to blah blah blah.." I wouldn't take it as blame as much as identifying the problem.
If Apple products don't let me share between my computer and an Apple device and all evidence seems to point to a restriction on the device by Apple (for whatever reason) I don't think I should label it an Act of God and move on.
I think I made it pretty clear from the get-go I'm an Apple FAN. A big one! And I've supported ($$$) my team in many ways.
My disappointment stems from what appears to be a stranglehold on how I share my media on my devices use my account (one person). That's all.
Imagine if, on the outset, iTunes would never let you use the same purchased music (when it was DRM) on your iPod and your iShuffle. How popular a decision would that have been?
Well..now I want to share a DRM movie between my computer (with my account) and my AppleTV2 (with my account).
If it helps to call it blame...okay I BLAME APPLE. But my choice in phrasing is more like a question:
why is it doing this?
Am I doing something wrong?
This doesn't seem like it should work this way.
If the answer is: ya..you're doing something wrong and here it is - great!
If the answer is: ya..it's supposed to be like this but here's WHY and what you haven't considered IS blah blah blah blah --then okay!