AppleTV Connected/Won't Turn On

I'm trying to connect and use AppleTV on my SONY TV.  All connections were made as per instructions.  Using the AppleTV Remote, I can't seem to turn on AppleTV and have it show on my SONY Screen.

Is the white LED on the front of the AppleTV  illuminated? If it's off you won't be able to see it. The LED is an AppleTV's only overt sign of life, other than the signal carried by its HDMI cable to your TV. VoiceOver audio will speak to you and provide setup instructions, even if you can't see any video.
It sounds as though you may need to tell your TV to use that input.
If it's brand new you can certainly contact Apple and have them walk you through its setup. It's free. To contact Apple use the Contact Us link below.

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