AppleTV:  Good Medium for HD Home Video?

I've been shooting HD for several years, long before HDDVD or BluRay came out. I've been assuming that eventually a good HD medium, +mostly just for home movies+, will come out.
However, now that BluRay does exist, I'm not sure that it's the best viewing medium for home movies. BluRay drives and disks still seem to be pretty rare and expensive whereas hard disks are very cheap. That, plus my particular BluRay player won't play recorded BluRay disks anyway.
So it suddenly occurred to me: Should I just typically use Apple TV for my FCS-generated HD home movies?
Just speaking in generalities, what do you folks think are the positives and negatives of taking that approach?
Thanks for your thoughts!

Nick Holmes wrote:
Apple TV is the same principle as an iPod except it connects to your TV.
Aha. Yes, that was my impression from what I saw at the local Apple store. Thanks for confirming that.
Someone here might have one and be able to help but it wouldn't hurt to cross-post your questions in the [TV forum|http://discussions.apple.com/forum.jspa?forumID=1185].
Yeah, I wasn't sure which would be a better venue, so OK, I'll do both.

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