Application Express Name Change???

All,
I know this is going to sound stupid... But, can someone give Application Express a better name?
Application Express is a better name than HTMLDB. And I can see why it's new name was chosen - it all makes sense.
The problem is with the seemingly duplicitous word "Express" in todays world. I know it means "Fast" in this case - that we can create applications quickly and easily. But for people that don't work with the software yet control which software is used or not (management), the word "Express" with regard to software has another meaning altogether.
Typically software is offered in various levels and the word "express" generally refers to the bottom of the heap. In Oracle it's no different: "Enterprise" is the big boy and "Express" is the starter. Just to prove the point, what if we called it Application Enterprise? (not that we should) But see how that just sounds better? It would inspire confidence from the start!
I just hate the fact that Application Express gets a bad rap from its name. It's the whole judging a book by its cover thing. Ok, I'll shut up now - I just had to make my thoughts known ;)
Regards,
Dan

Hi,
Joel's got the right idea. Just change your pronunciation from Ap-Ex, which invites management to ask "what's that stand for?" to A-pex. Of course, your boss must have a good enough English vocabulary to know what "apex" means! No promises there!
Photoshop Express was mentioned, which is the photo editor I use because I don't want to pay for and have the learning curve for the 800-pound gorilla that is Photoshop. I just want a fast way to get my photos (and web applications) done. On that basis, I like Application Express even better!
- Stew
Good luck,
Stew
My Oracle Community blog: http://www.oraclecommunity.net/profiles/blog/list?user=stewstryker

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