Apps with placeholder text will be rejected. What does this mean

so i published an app and it got denied for this reason how do i fix it:
Reasons
3.2: Apps with placeholder text will be rejected
Thank you for your submission.
3.2
However, we found that your app and/or its metadata still does not appear to include final content, which is not in compliance with the App Store Review Guidelines.
Specifically, your app contains a placeholder ad banner.
Please see the attached screenshot for more information.
It would be appropriate to revise your Application Description to ensure it describes your app and its usage, and provides specific details about its functionality.If your iTunes Connect Application State is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary.
If your iTunes Connect Application State is Metadata Rejected, we do NOT require a new binary. In iTunes Connect > Manage Your Applications, select your app and click View Details.
- Click Edit in the Metadata section
- Revise the desired metadata values
- Click "Save" at the bottom of the screen
- Once you click Save, you will see the "Submit New Metadata" button in the top right. Click "Submit New Metadata"
NOTE: Please be sure to make any metadata changes to all App Localizations by clicking the Edit button next to each localization.

"Specifically, your app contains a placeholder ad banner."
Fix this.

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  • Metadata rejected ("3.2 Apps with placeholder text will be rejected")

    Hi everybody,
    I have a problem with Apple but I hope that I can find someone here who has faced the same matter and can help me!
    Some weeks ago I sent my first app (the publication is a single-app catalogue) to iTunes Connect and everything was smooth (it has been accepted and placed in the App Store in 5 days).
    Instead last week I sent another similar publication (a single-app catalogue created in the same way as the first one) but the app has been rejeceted for this reason:
    3.2: Apps with placeholder text will be rejected
    Oct 21, 2011 03:38 PM. From Apple.
      3.2
    We found that your app and/or its metadata does not appear to include final content, which is not in compliance with the App Store Review Guidelines.
    Specifically, we noticed that the app metadata does not include a description of the app's features.
    While your iTunes Connect Application State will show as Metadata Rejected, we do NOT require a new binary if you only need to change your metadata. (A new binary is required only when you have to also make changes within the app.)
    If you only need to change your metadata, please visit iTunes Connect, Manage Your Applications, and revise the appropriate metadata values or settings, then click Save. After saving, click "Save," then click "Submit New Metadata" in the top right.
    Actually I do not understand what they mean with "placeholder text" but above all I would like to ask to someone expert - I rely on BOB! -  (I am a newby to DPS and Apple) if this means that I have to re-create from the start the app from the Folio Builder changing something in Indesign or if they just mean I have to modify something in iTunes Connect without touching the binary file.
    I am in a great confusion because they say the "app metadata" does not include a description of the app's features but I do not know how can I change the "metadata" within the app (in fact I believe that when they refer to the "app metadata" the mean the "metadata" inside the app and not the metadata that I add in iTunes Connect).
    The doubt that I have now is that maybe the last update of the Viewer Builder or of the Folio Builder has changed something that now generates this issue?
    Of course I am contacting also Apple for this issue, but in the meanwhile it would be a relief for me to hear a suggestion from here!
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    app metadata is the description text you enter while adding your app into
    iTunes connect.
    as is in the statement, for doing metadata changes, you don't need to submit
    a new binary (aka .zip file containing your folio)
    add more details of the feature of you app into the description in iTunes
    connect aand you should be fine.
    there is no 'metadata' inside tje binary of your app that you can change.
    but Bob can add sth. to this eventually.
    —Johannss
    (mobil gesendet)
    Am 22.10.2011 11:40 schrieb "Pierluis" <[email protected]>:
       Metadata rejected ("3.2 Apps with placeholder text will be rejected") created by
    Pierluis <http://forums.adobe.com/people/Pierluis> in *Digital Publishing
    Suite* - View the full discussion<http://forums.adobe.com/message/3984939#3984939>

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