Are the "Previews" for each movie a indicator for quality?

I just got my Apple TV today and although I haven't bought any movies from it, I was wondering if when you're viewing a preview/trailer for a movie if that trailer is a good indication of the quality of the film?
I was watching a trailer for "Next Three Days" and it look pretty bad and began to wonder about my purchase.

Ibis Ghost wrote:
My television is a Pioneer Elite Pro Kuro that has been ISF calibrated.
Should not be an issue with the plasma, however do not expect AppleTV to give the best video experience - it cannot match Blu Ray for sheer quality and audio options simply due to the fact that you're using considerably less data for an AppleTV rental (1-1.5GB for SD, 3-4 GB for HD) vs a Blu Ray (up to 25GB of data to play with).
I am quite sensitive on my Panasonic plasmas to the issue of poor gradation in dark/bright scenes with AppleTV where you get discrete dark grey/white bands instead of smooth dark grey>black or near white>full white. While some of this could be my TVs, I found the SD preview for the latest Karate Kid film particularly revealing of the dark banding trait, and I opted to rent the Blu Ray instead which looked fine by comparison in darker scenes.
It may be the AppleTV, but I think it's more likely just lack of detail encoding inherent in the compression methods used. I also notice similar problems when viewing digital terrestrial TV on heavily compressed channels.
AC

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