ATG Recommendation

Question

My client has a business requirement for a B2B eCommerce app to make suggestive sell to customer based on the user's purchase history. The requirement is to send email to the customer if say the customer has not placed order for a particular item which he/she would have placed order for in normal order cycle. The requirement is also to do some cross-sell and up-sell after the user has added items in the cart and at that point to show some national brands as well as the client brands. The site support sale of national brands as well as client brands. If I am correct, the latter requirement could be implemented using scenario and slot which displays the recommended products (relatedProducts) to the customer should the customer add the product to the cart. I did some research online on the first requirement but not been able to get any clear direction. Somewhere it is mentioned that ATG recommendation is a statistical engine which makes automated recommendations and automated recommendation emails for suggestive sell based on the user's purchase history. Also it appears like ATG recommendations is part of ATG Optimization Services. I have gone through the ATG Optimization Services, it mentions that it is primarily used for conducting tests to determine which content on the site generate more orders so looks like it is not what fulfills my requirement # 1. My question is which product could I use to get the most frequently added items by a customer taking into consideration the order cycle? Is there any third party product that have been used by others for similar requirement?

Answer 1

It sounds like you were confused by a couple of similar product names. The product that is used for conducting tests to determine which content generates more orders is Campaign Optimizer, not Optimization Services. ATG Recommendations should be a fit for what your client wants to do.