ATV Purchased Movies Missing

Hi,
This has happened twice to me in the past week. I purchased a movie from iTunes and started the download from Apple TV. I started watching the movie on my TV, fell asleep and when I checked for the movie in the ATV menu the next day (My Movies), it was nowhere to be found.
I checked my Time Machine backups and couldn't locate it either. I contacted Apple and they provided a second download (I downloaded it from iTunes rather than ATV) and haven't had a problem with that movie.
I downloaded a second movie from ATV (iTunes) and had the same result (started watching; fell asleep with the movie running and couldn't find it the next day). Apple provided another download without explaining why the problem is occurring.
It almost seems like the purchase is being treated as a rental and deletes itself after a viewing is completed.
Anyone else experiencing this?
Thank,
kayjh

kayjh wrote:
Alley,
ATV is set to sync with iTunes,
If so when you right click on AppleTV device in iTunes one of the options will be transfer purchases and another Turn off Syncing
but when I purchase something on ATV I assume it gets sync'd back to iTunes (or downloads directly to iTunes and will stream to ATV in the future when I select it.
It should theoretically reverse sync to iTunes to keep things 'synced' and also to allow you to make a backup somewhere.
This should happen automatically but is not always the case fro some people, and when it doesn't reverse sync there's often no obvious remedy other than to contact iTunes Store support.
Can you test this say with a free podcast download to AppleTV which should sync back?
If it's not transferring back then I'd recommend you stick with downloading to iTunes for now, you may need to try something radical like a factory restore of AppleTV which will wipe content/settings. Alternatively it might be an iTunes issue of some kind, but either way can be hard to nail down.

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