Azure Benefit for Partner

Question

Hi all,
Just want to know why encourage customer to move to the Cloud ? Let say, customer running all services in on-premises such as Exchange, Lync and SharePoint. And then we push them move to the cloud, if the cost more cheaper, what happen with the H/W on premises
(I mean like HP, Dell, IBM, etc) and the support team for MS Premier ?
don't they gain loss because of it ? 
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Answer 1

It depends on the type of business. If your application requires frequent scaling ; scaling up etc, if its on premises, it involve a lot of time and cost. You would need to invest more on hardware, calling support etc. And in another case, if your application(website)
is using by a rapid number of users, overnight or weekend , then you can't scale so easily if its an onpremise hosting. In Azure, you can scale up as you like with the click of the button, and you are paying only for what you use.
Naturally if you move to Azure, the onpremises providres like HP, Dell etc has less roles ...
Vishnu VG