Best choice for format and preset for a simple video

I have a simple video of plain text and some music assembled in AE. I now want to encode it using the Adobe media encoder. What is the best choice of format and preset, if I want to be able to send (or link) the video to others, and have it play well on most devices like computers, particularly a Mac, with whatever the default player they come with?

Thanks for the reply, but I remain flabbergasted by the permutations of format and preset. Why it appears to be a miracle that anyone can watch anything on any device. Who knew such codec madness existed. What on earth is wrong with manufacturers? Surely they should convene in order develop some universal standard, or at least limit the field to a managable two or three options.
Are resolution changes cumulative? In other words, let's say I had a fairly low resolution video, do I need to convert the format and preset to the highest settings to maintain that quality, to avoid something analogous to a fourth or fifth generation magnetic tape copy degredation? Or will matching the quality leave the resolution unchanged?
Also, I have a JVC video camera that uses MOD codec. I just bought the darn thing a year ago, and would have anticipated it would use a current or more common codec. If I send someone a video with a MOD codec, what is the likelihood they will be able to view it? Perhaps I should be converting it? And if so, is Media Encoder the right tool?

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