Best compression for video on web

i have a website (made with iWeb and published on .mac) and I have a few pages of video clips. They vary in length from 30 seconds to about 6 minutes or so.
What is the best compression to use? I've been using H.264 and the sizes of the files go from about 7Mb up to 12Mb - it just takes such a long time to load online.
How can I create video that looks good but loads quickly? For example, how do movie sites create their trailers for online use? They look great and you can see that the progress bar on the video loads up really quickly, meaning that the video start playing almost as soon as it loads.
With my site, it takes a good minute or two before it starts to play. Any ideas?

*how do movie sites create their trailers*
No offence meant, not on iMacs. They have more expensive hardware for this.
The subject of video compression for web has been discussed on this and adjacent fora many times and I suggest you use the search function. Also, googling would be a good idea, especially words like Brian Gary who is the Compressor guru.
The topic is too complex for a quick post. I apologize for not having the time to type more.
George

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Best compression for video with a lot of static text and graphics

Hello! I am producing an instructional DVD and am getting ready to output the files and was wondering what the best compression format would be for me to use.
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You know--I really have no idea why I didn't do it that way. I exported uncompressed files from After Effects and then imported them into FCP; some of the files are huuuge, like 60 GB+
I think in the next version of this I will probably just edit in FCP then import it into AE, and then export from there. As it stands though, I've sort of made some changes and done stuff in FCP after importing the clips, so I'd like to just export using Compressor.
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Heather B wrote:
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Message was edited by: Samsara

Best compression for video on web

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