Best cross platform video format?

I have a couple websites that I created video tutorials for. I used Snapz Pro to record which outputs a .mov file and then I converted to Flash assuming this would be the most cross compatible, but that was before iPad, iPhone4 and Steve's comments about/against Flash.
So now I'm trying to figure out what format would be the most comptible for PC, Mac, iPad and iPhone. I have the original .mov files.
What are people doing to create a video that can be seen on all these devices and browsers?

Colin has pointed you in the correct direction.
I'll bet you're using just plain text "links" to your files. That method by-passes the browser plug-in and can cause issues (especially on Windows).
You need solid html code that gives the browser plug-in all of the needed instructions.
Another thing that may have happened is that your fast start files have lost their fast start abilities. This happens with any fast start file that is then edited and uses a regular "save". Save As will restore the fast start feature (even in files that do not normally have it).
AVI is dead. Do not use it.
Many WMP formats (codecs) are not yet ported to the Mac OS so that delivery container should also be ruled out.
H.264 Video codec (default in most Tiger app exports) also requires the viewing machine (Mac or PC) have QuickTime version 7 installed.
Since not all machines can install QT version 7 (requires 10.3.9 or Win 2000 or XP) maybe you should rule it out, too.
So.
What are we left with?
Maybe QuickTime format using MPEG-4 Video codec and AAC audio?
They would only require QuickTime version 6 be installed. Since version 6 has been around for over 5 years it may be your best option.
But you're still going to get complaints from PC viewers.

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