Best Export / Video settings for Premiere Pro. Help Needed.

What's the best settings when you want to export a video from Premiere Pro for the web or otherwise. Best settings = good quality video and LOW file size.
Benchmark : The videos on Apple Trailers. Check them out at http://www.apple.com/trailers
The trailers are of high quality video, great sounds, and the Large sizes all fall under the 25MB mark. Any ideas on HOW this is done and what
settings in Premiere Pro CS3 might be able to replicate such standards?
Any help is appreciated. I normally use Encoder and export using H264 but that always seems to have an Audio lag. Any similar issues?
Thanks a mil!

I understand that better quality = bigger file size. That's true in most cases, but there is a way around it, I'm just not sure what that way is. As I mentioned in the original post, the benchmark is http://www.apple.com/trailers . The non-HD videos on any movie page on that site hardly ever exceeds the 25MB mark. The videos are 2-3minutes long, and while they may not be top-notch BD visuals, they look way better than 95% of the stuff that's streamed off the net.
That's why I asked if anyone had any ideas on how to replicate something like that. Say I had a avi file of great quality, shot with a Panasonic DV Cam. I Capture the footage, do whatever I have to in Pr, and the result is now a 3minute video. I want it exported to a Quicktime file, I want it to look visually pleasing like the trailers on Apple, and I want it to fall under 25MB. I have tried H.264 encoding, regular Quicktime, and Quicktime via Encoder. Nothing reaches the expected quality.
For more examples visit http://www.passionpictures.com.my/pages/recent.aspx and download those simple 30second clips. All Quicktime, mostly under 5.5MB. If Pr can't do it, then I don't know what can...so I'm sure Pr can do it.
Problem is, how? Experimentation is definitely a way to go, I get that. But on the basis of the scenario given above...how is it done?

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    Complete name                            : C:\Users\User\Downloads\meh_1280x720.mp4
    Format                                   : MPEG-4
    Format profile                           : Base Media / Version 2
    Codec ID                                 : mp42
    File size                                : 358 MiB
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    Overall bit rate                         : 5 178 Kbps
    Encoded date                             : UTC 2012-08-15 09:47:22
    Tagged date                              : UTC 2012-09-19 02:29:56
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    ID                                       : 1
    Format                                   : AVC
    Format/Info                              : Advanced Video Codec
    Format profile                           : [email protected]
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    Height                                   : 720 pixels
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    Frame rate mode                          : Constant
    Frame rate                               : 23.976 fps
    Color space                              : YUV
    Chroma subsampling                       : 4:2:0
    Bit depth                                : 8 bits
    Scan type                                : Progressive
    Bits/(Pixel*Frame)                       : 0.223
    Stream size                              : 340 MiB (95%)
    Language                                 : English
    Encoded date                             : UTC 2012-08-15 09:47:21
    Tagged date                              : UTC 2012-08-15 09:47:45
    Color primaries                          : BT.709-5, BT.1361, IEC 61966-2-4, SMPTE RP177
    Transfer characteristics                 : BT.709-5, BT.1361
    Matrix coefficients                      : BT.709-5, BT.1361, IEC 61966-2-4 709, SMPTE RP177
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    ID                                       : 2
    Format                                   : AAC
    Format/Info                              : Advanced Audio Codec
    Format profile                           : LC
    Codec ID                                 : 40
    Duration                                 : 9mn 39s
    Bit rate mode                            : Constant
    Bit rate                                 : 256 Kbps
    Channel(s)                               : 2 channels
    Channel positions                        : Front: L R
    Sampling rate                            : 48.0 KHz
    Compression mode                         : Lossy
    Stream size                              : 17.7 MiB (5%)
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    Complete name                            : C:\Users\User\Documents\Adobe\Premiere Pro\6.0\testmeg_1280x720.mp4.wmv
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    File size                                : 498 MiB
    Duration                                 : 9mn 39s
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    Overall bit rate                         : 7 205 Kbps
    Maximum Overall bit rate                 : 10.1 Mbps
    Encoded date                             : UTC 2012-09-18 23:11:30.285
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    ID                                       : 1
    Format                                   : VC-1
    Format profile                           : MP@HL
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    Codec ID/Info                            : Windows Media Video 9
    Codec ID/Hint                            : WMV3
    Description of the codec                 : Windows Media Video 9 - Professional
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    Bit rate                                 : 10 000 Kbps
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    Height                                   : 720 pixels
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    Frame rate                               : 24.000 fps
    Bit depth                                : 8 bits
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    Compression mode                         : Lossy
    Bits/(Pixel*Frame)                       : 0.452
    Stream size                              : 691 MiB
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    Complete name                            : C:\Users\User\Documents\Produce_251.wmv
    Format                                   : Windows Media
    File size                                : 419 MiB
    Duration                                 : 9mn 39s
    Overall bit rate mode                    : Constant
    Overall bit rate                         : 6 055 Kbps
    Maximum Overall bit rate                 : 6 371 Kbps
    Encoded date                             : UTC 2012-09-18 22:45:31.348
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    ID                                       : 2
    Format                                   : VC-1
    Format profile                           : MP@HL
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    Codec ID/Info                            : Windows Media Video 9
    Codec ID/Hint                            : WMV3
    Description of the codec                 : Windows Media Video 9 - Professional
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    Frame rate                               : 29.970 fps
    Bit depth                                : 8 bits
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    Compression mode                         : Lossy
    Bits/(Pixel*Frame)                       : 0.217
    Stream size                              : 415 MiB (99%)
    Language                                 : English
    NumberOfFrames                           : 17366
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    ID                                       : 1
    Format                                   : WMA
    Format version                           : Version 2
    Codec ID                                 : 161
    Codec ID/Info                            : Windows Media Audio
    Description of the codec                 : Windows Media Audio 9.2 - 320 kbps, 44 kHz, stereo (A/V) 1-pass CBR
    Duration                                 : 9mn 39s
    Bit rate mode                            : Constant
    Bit rate                                 : 320 Kbps
    Channel(s)                               : 2 channels
    Sampling rate                            : 44.1 KHz
    Bit depth                                : 16 bits
    Stream size                              : 22.1 MiB (5%)
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