Best iMovie settings for YouTube Upload and HD Playback

Hello, I've tried using the various online suggestions for obtaining the very highest possible quality playback of my HD videos when I upload them to YouTube and...frankly...have not noticed any difference between using simply the 1080 export option and then uploading them into YouTube.
Well, of course, the fact that going through the QuickTime export option takes a lot more time and creates a file that is huge.
So, what is the consensus?
Is shooting HD video on a HD camera and then importing and exporting from iMovie's automated settings really resulting in appreciably lower quality in YouTube HD playback?
Would appreciate any thoughts on this.

There are YouTube presets in Adobe Media Encoder. Just choose H.264 as the format and then choose one of the YouTube presets.

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