Best Practices Exporting for Web Video, Conversion Utilities

I'm new to non-linear editing and digital video in general, but extensive general video experience. I could use some guidance on the best formats/settings for exporting from Premier Pro for ultimate use in HTML 5 Web videos, and the most effective converers/setting for converting to WebM/MP4.
I've experimented with Miro, AVS4You, SmartFFMPEG, FFCoder, and Hewbo converters. All have there good and bad points; I still have issues with cross browser operation.
Who has some experience and viable options? I would prefer to us MP4 and WebM exclusively. . . .
Thanks in advance. . .
Mike

I've recently had to educate myself on this very subject for my own web site.  I ended up with XMedia Recode.  It's a free application that can create both MP4s and WebM versions.  It's taken in every kind of file I've thrown at it so far.  It offers a LOT of control parameters to tweak your image just right.  And it uses the superior x264 library.
http://www.videohelp.com/tools/XMedia-Recode

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