Best practices for posting video to my iWeb site?

What's the best way to upload movies to my site so that visitors can watch them while sacrificing the least amount of quality, size and speed?
As an example, the iPhone commercials on the Apple webpage start playing instantly, look great and when Large is selected are the perfect size.
But I made a 1.5 minute iSight video on iMovie and saved it as a streaming quicktime file and it takes about 10 minutes to fully load once it's on my site. And I have a 10 mpbs internet connection.
I also just pulled up a large movie trailer on iTunes and it looks great and started playing instantly.
Is there a better way for posting video? Perhaps in flash or another codec that would make more sense? Videos on youTube play instantly, although the quality isn't always great.
thanks!
MacBook Pro   Mac OS X (10.4.9)  

There is no absolute correct way. One way is shown in this demo page. It lets the page load without having the movie load thus speeding up the page load a fair amount. The movie only has to load when the Play button is clicked on and then it opens in a separate window sized just for the movie. The code used is also shown on the page. This way can allow you to use a larger QT file and not affect the loading of the original page it's linked to.
OT

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