Best practices for saving files when emailing to the media?

I'm pretty much an Ai imposter. I have Illustrator cs4 (14.0.0) and the way I use it is to cobble my designs together from iStock vector files and a lot of trial and error. Occasionally my husband throws me a lifeline because he is skilled with PhotoShop. As a small business owner, I am dying to find the time to take a course but right now I am just trying to float around the forums and learn what I can. Basically I flail about near the computer and the design sloooowly and somewhat mysteriously comes together. It's getting faster and is kind of fun, unless I get stuck.
This week I had a problem with an ad I designed for a very small community orchestra's printed programs. I send them a pdf first, and when they view it on their screens using inDesign they see the whole image but when it printed it omitted an element (a sunburst in the background). They thought it had something to do with that element being in color rather than greyscale (though there were other elements that survived and they were the exact same color so I was skeptical). I sent a greyscale file, no luck. I sent them the Ai file, but that apparently "crashed" their iD and now they believe I've sent a corrupted file. They aren't very adobe-savvy, either.
I've designed and emailed no fewer than 9 other ads to other print & online media organizations this year and never had a problem. The file looks fine to me in all versions I open/upload/email to myself.
You can see it here if you like: http://www.scribd.com/doc/27776704/RCMA-for-CSO-Greyscale
So here are my specific questions:
1. How SHOULD I be saving this stuff? Is pdf the mark of a rookie?
2. What settings should I be looking at when/before saving? I read about overprint, for example, and did try that with one of the versions I sent them to no avail. I don't really know what that does, so I was just trying a hail mary there anyway.
Thanks for your time!

PDF is the modern way of sending files  but what you might want to do is in this case select the art in question and go to Object>Flatten Transparency
then save it as a pdf or as an ai file when sending the file to them zip it if they have windows based computers or stuffit if they have Mac actually zip is good for both.
It is safer to send it as an archive then as an ai file.

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