Best practise for storing lead information

Hi all
I'm running a qualification process by using a lead assessment script. Via this script our reps ask the potential customer 8 questions and a score is calculated.
Now the reps will begin the process of converting the leads into opportunities - in a prioritized order based on the assessment script score.
Then information which is entered in the assessment script is stored in 8 fields in the lead record and is relevant to a single department in a hospital (fx anesthesia). This information is very valuable to us in the future - because it tells us a lot about the leads potential for buying other products.
Now I want to make sure that this information is passed on in the most appropriate way when leads are converted to opportunities, contacts and accounts. My first thought was to create the 8 new fields in the opportunity record type and contact record type and map the lead conversion to these fields. By second thought this would provide me with a lot of redundant data. Also the data will be updated regularly - which will cause problems with that solution.
Another option is to display the 8 lead fields as related information on the opportunity and contact record detail page. Or I could pass over the data to the contact record and tell the reps that this is where it should be updated in the future.
I'm pretty new to OnDemand so I might not be on the right track here!? Any help will be very much appreciated :-)
Regards,
Allan

Allan, once the lead is converted the lead record (with your 8 fields) is available as a related record under the opportunity and contact records. This allows you to make any updates to these fields without having to do it multiple times if you were to map them during lead conversion.

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