Best presentation format on PC

Hi,
I have some footage from my Sony FX7 in 1080i25 that I want to present on a PC via download from the web. It will be aprox 5 min.
Which format should I choose for this to get the best quality and viewability on both PC and Mac?
I have been playing arround with H.264, but there are so many different presets to choose from that is almost overwhelming.
How about WMV? Is this only for PC, or can a Mac user see this too?
I have been viewing the tutorial for PPRO CS3 from Lynda.com and the guy there is H.264 fan.
Thanks.
/Ulf

Thanks again, Steven - you are always so helpfull here... really appriciate it.
I will try both quicktime and flash - I think it basicly is trying different presets and then put the results up against each other.
/Ulf

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