Best quicktime format for iPhone

Hi,
There seems to be lots of tips and tech notes, but what is the best setting to use from within Quicktime Pro to Export movies to the iPhone?
The tech notes give all all the H264 options but some of those settings will result in quite large files.
So whats the optimum settings given the iPhone screen size?
Or does iTunes convert supported movie types when it syncs?
Thanks
Eric

FWIW, here's what I use (and I am happy with the results even when I use the component out cables to a 38" screen TV):
1) 640 resolution (the height will vary depending on widescreen or 4:3). 480 is all the iPhone will display, but it will output a higher resolution so I use this because I often output to a larger device from the iPhone.
2) Data rate around 1000K. The iPhone will do higher (up to 1500) but the file sizes increase and I don't see a jump in quality.
Then use MP4 with H264 and single pass and you should end up with about 1gb per 2 hour movie, which is a very nice size (you can easily store 6 or 7 movies on the iPhone at one time).
Keep the frame rate the same as source.

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