Best Quicktime resolution and codec for downloading a 1hr, 15 minute video

Hello All;
I have to create a video that can be downloaded and played via. the web. Looking at most downloadable content, I see Quicktime is used most often.
My original fcp project is 1920 X 1080, 1 hr, and 15 minutes long.
Would would you say is the best resolution and codec to use for the highest quality at the lowest total file size ? What do you use that offers you the results you like ?
I've heard that MPEG 4 is used for web delivery and I've tried this at 720 X 480 but some of the images in the video like a american flag show a strange shimmering effect. I'm not sure what causes that as most of the video looks fine, only a few objects in the scene at various times.
I have also heard H.264 is good for web delivery and am trying that now but it will take 15 more hours to finish the export. Not sure if I'll see the strange shimmering effect as I did with MPEG 4. Hope not but if I do, is there anything I can do to eliminate this ?
Thank you very much.
Tim

An hour and 15 minute video is going to be huge. The smallest file size that's going to be adequate quality is probably in 800MB or better range. That's a big download for most punters.

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