Best settings for web streaming

I made an 11 minute film in imovie. I want to put it on my website. I am told that loading it into Quicktime Pro, and then exporting it will give me lots of choices for settings, to optimize the quality and the speed for web viewing. A friend told me to use mp4 at 30 frame at 640 X 480 for acceptable quality. Youtube seems to agree with that. Unfortunately, The resultant quicktime export was a 74 mB file. That seems awfully large for the web. I also tried saving it directly from imovie as an "email", which doesn't allow any tweaking, and that version was 18 mB, and a bit small for web viewing.
This morning, I've looked through many posts here, but I can't find one place that gives clear opinions for settings for streaming video over the web. I realize there's a lot of choices, so opinions will differ. Nonethless, , but I'd really be happy to have just two or three choices, with all the Quicktime Pro settings spelled out for me. Can someone do that?
And lastly, what size — both file size and screen size — should I be using for this 11 minute web viewable film?

I have a similar problem with excessively large files resulting from use of the "export for web" function.
I have a range of self-contained quicktime movies averaging about 20MB in size. They are all encoded in MPEG4 or H264.
Exporting for "desktop" results in some files being over 75MB in size.

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chucknoris501
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What are the settings for web?

800mbps Quicktime for the web,< </div>
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Best settings for web streaming

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