Best universal movie file extension to use?

Can you please advise what movie file format would be best to reach the widest audience? we had an mp4, but seems older Windows editions do not support playback of this "newer" format? (if I'm not mistaken)
Mov would be limited as it would force the Windows people to download Quicktime, correct? So, what should it be? Is WMV the best choice in this case? The bulk of our users are Windows / PC based.
Please advise, thanks!

How is the file being delivered? If it's on a website then Flash is the obvious choice (FLV or F4V) as you can assume almst anyone on a desktop has access to Flash Player, all you need to do is load it into an HTML page via one of the many free Flash video player tools.
If it's being distributed on physical media then MPEG-2 is a safe bet. If it's being served to mobile users then it gets complicated, as you will probably need to stream it.

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