Best way to install free iTunes Apps in an enterprise across 1000 iPhones

We currently are looking at rolling out over 1000 iPhones (and iPads) in the next few months and we were wondering what is the best (and most legal) way we can install a bunch of free iTunes Apps on these devices as part of thier configuration before we hand them to the end users. We were currently thinking of creating a generic iTunes account and installing the Apps using this account on all the devices and then "logging off" this iTunes account from the device so the end users can use thier own when they get the device.
Is there anything wrong (or illegal) about this approach or is there a better way to do this?

Yes, this is very much the chicken-and-egg problem of Mobile Device Management for iOS devices. Let's hope it gets easier in the future.
One approach to deploying the app is self-service using Web Clips.
Use iPhone Configuration Utility or MobileIron to create a Config Profile containing a Web Clip labeled "Install Me!" that points at the App Store URL for the app you need installing.
The user taps "Install Me!" and iOS Safari will redirect to the App Store app, where the app for downloading is displayed. The user installs it manually.
Not pretty, but a little easier than following a written long script. And not very scalable as you need 1 web clip per App Store URL.
Alternatives are, use the web clip to direct the user to an intranet web page with a list of App Store URLs for all the apps you need them to install, or use the MobileIron's "Suggested Apps" feature as previously mentioned.
Deploying paid apps is particularly tricky for large deployments. However, there are some tricks: like using the App Store "Gift This App" feature to purchase the app and "gift" it to an end users. Alternatively, purchase iTunes gift cards from apple to value of the Apps you need them to install, and let them manage the purchase and installation themselves.
Again, I hope this gets streamlined in the future, but for now, it's the best we can do.
Regards,
Paul Adams

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