Better search results with google

I already have my website listed in google's search in. However, non of the key words I have embeded will bring up with site. The only word search that will bring up the site is the actual name of the site without the "www" or".net"
How can I improve this so that people can more easily find the website when they are searching.
Thanks,

Hi Jason -- Following these guidelines will help Google find, index, and rank your site...
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
Also, here is a Yahoo "Website Promotion" tutorial - ctrl click on the link below and choose Download Linked File...
https://ssb.searchmarketing.yahoo.net/SSB/docs/tutorial130ver1.pdf
...It will appear as an icon on your desktop - double click it to open in Preview.
And here's a video tutorial...
http://karreth.com/index.php/video-tutorials/become-no1-on-google-with-iweb/

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