BI Content for SAP CRM

Hi,
We have a core CRM 2007 system and a BI 7.0 system that we are implementing on top of it.
We have BI cont 7.03 installed. The predelivered BI content for CRM that I find are all in the BI 3.x version. My question is - is it advisable to try to upgrade it to BI 7.0 version before use since this is a fresh implementation? What are the Pros & Cons of the same?
If we should convert the Business Content Objects individually to BI 7.0 version, what is the process? Do the transfer rules, update rules etc get converetd automatically into Transformation rules and DTPs?
Is there a way to upgrade the entire chain of objects (the way we activate them "in dataflow before or after the object")?
Any input will be highly appreciated.
Thanks & regards,
Nikhil

Hi,
Below the information you can get insights about the loyalty and BW Loyalty Implementaion .
http://wiki.sdn.sap.com/wiki/display/CRM/Marketing
below link would explain how the loyalty engne works..
want table details where rules in loyalty management stores
http://help.sap.com/saphelp_crm700_ehp01/helpdata/en/d9/8f52a192b54e7c94e3aa22098e68b9/frameset.htm
trough below tables you can get number of points earned by a member based on Membership and for the same for redemption .
LOYD_MEM_MEMBER--- master data for member ship for loyalty man
LOYD_MSH_MEMS
LOYD_MSH_MS_MEMB -- Link Table for Membership and Member
LOYD_MA_SPECATTR --- table for membership activty .
Also you can search the tables by the key word LOYD* Most of the loyalty table start with LOYD*
Regards,
Satya

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