Billing information being asked for when purchasing free apps and signed in with apple id

Hi, I have the iPhone 5 a couple of months now and I have set up my apple id since the day I bought the phone. Only over the last week when I have to update my apps (free apps) or try to download free apps I am asked for my billing information. As this has never happened before the last week, I am wondering why this is? Thanks on advance. P.S. my card details are saved I only need to put in the security code and expiration date. I am told I have to verify my payment before I can make purchases, but there is no payment due.

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