Book protocol.  Facing pages are imp.  What page # starts book?

Just sent out a PDF of a 250 page book to ten people. Its important that facing pages synch up ... text one side, related photo the other.
Some of the people (Acrobat Reader Professional), when they open the PDF - the first page on the left is a blank ... thus throwing the entire document out by a page, and none of the facing pages match up.
Others (Preview, Adobe Reader) open the PDF file and the pages are as I laid them out ... 1st page on the left, second on the right. So all the odd numbers are on the left, the even numbers on the right.
Someone just informed that book layouts require that all the odd numbers are on the right, even on the left.
1. Is there an essential protocol? Even left, odd right? I just looked a bunch of books, seems there is.
2. Why would some readers plug in a blank on the first (left side) page?
3. How do I make a PDF that can't be displayed incorrectly?
All ears,
Ben

The reason for page 1 not having a facing page in the Professional version (I am guessing) is to copy the way books work. The first page of a book faces the inside of the cover, not another page.
Did you have the Pages file set up with Facing Pages? (In the Inspector, Document, a check box under Document Margins.) I tried Print as PDF with a file, once with facing pages, once without. Both showed up in preview as a list of single pages, so you obviously know more about this than I do. But at least if you check Facing Pages, you'll see the thumbnails the way Acrobat Reader Professional shows them.
Sorry I can't really help.

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