Brand new ipad wont turn on out of box

I bought a new ipad 16 gig from bestbuy tonight and when I opened it up, it will not power on. Connected it to usb and computer wont recognize it. tried charging with the wall charger and usb cord for about 10-25 min and nothing came on the screen, no red battery etc... Anyone have any other tips before I return the unit as defective?
Message was edited by: hunted98

May as well try a hard reset: press & hold both the Home (round one at bottom center of the screen) and the Sleep (small button on the top of the case) buttons for 10+ seconds. If successful, you'll see the white Apple logo appear in the screen and the boot process will continue. If not, time to head back to the Geek Squad.

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