Broadband Video Direct to TV

I am looking for someone with knowledge and experience with video streaming. I live in rural area and have been covering local news and events for the past six months and posting them on YouTube. Folks have been after me about expanding and improving my little qusai Broadband television station. Does this sound feasable and what server equipment would I need to achieve the objective?
Eventhough I am in a very rural area I am only 20 miles from Baton Rouge, La and there is a hosting facility with all of the pipe and bandwidth I would need within 15 miles of my location. It is NTG (Network Technology Group) they will house and maintain my server and provide bandwidth. Several of my site users (www.rbs100.com) have said they would like to be able to PodCast directly to their TV using AppleTV, and would purchase the Apple TV if I provide the PodCast/RSS feed. Here is how I envision the operation would work:
I continue to cover News and Events, edit and compile the footage in QuickTime using Final Cut Pro in my Studio Pro suite. I would then place on an external Hard drive and deliver to NTG for install on an Xserve Server hosted at their site. I would continue to post trailers in compressed file 100MB or less through on line submissions to YouTube, Joost etc.
I would configure my current web site rbs100.com to handle subscriber access and charge a monthly or per program fee.
QUESTIONS:
1) NTG WANTS $250 PER MONTH FOR FIREWALL PROTECTION SERVICE OR I CAN PROVIDE MY OWN FIREWALL. WHICH WOULD YOU RECOMMEND?
2) I AM A TECHY NOVICE AT THIS, IS MY ASSUMPTION CORRECT THAT THE QUICKTIME STREAMING SOFTWARE THAT COMES WITH THE XSERVER IS CAPABLE OF PUTTING OUT A HIGH QUALITY VIDEO STREAM THAT WOULD LOOK GOOD ON A LARGE SCREEN PLASMA OR LCD TV WHEN PLAYED THROUGH APPLE TV? AS I SAID THE Q FILES WOULD BE INSTALLED ON SERVER FULL QUALITY SND HOPE FULLY OPTIMIZED FOR TRANSMISSION BY THE SERVER QT STREAMING SOFTWARE.
3) I UNDERSTAND APPLE TV RELIES ON ITunes for PodCasting AND THAT IT IS COMPATABLE WITH BOTH MAC AND PC IS THIS CORRECT?
4) SINCE I WILL BE CHARGED FOR EXTRA BANDWIDTH THRU NTG WILL THE SCENERIO I AM THINKING OF BE COST PROHIBITIVE?
My GOAL is to establish a TRUE Broadband television Station with full programing, just like a network, and have the quality of streaming to be eventually HD. Is this currently do-able, are am I pipe dreamiing? Any advice on specific Hardware and Software solutions would be greatly appreciated.

Dan,
Are you using iMovie to import the video, or some other software? If the former, when you create a new iMovie project, it should allow you to select where you wish to save the project.
Joe

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