Brochure pages appearance in Acrobat Reader

Hello!
I would like to create a brochure much like this one: http://imagesrv.gartner.com/summits/docs/emea/enterprise-architecture/ea13_summit_brochure _generic.pdf from Gartner.
They have the front page (when viewing the PDF document in Acrobat/Reader) as a stand-alone page, and then the following pages side-by-side.
I think it looks really good, much like reading a real brochure, just digitally.
How would I create this, though?
Couldn't I just make the design in Illustrator and save the final brochure as a PDF document, then go into Acrobat and modify some document settings to make the pages appear as I want?
Or how would I go about this?
Thank you!

Works fine for me... Be aware that that setting only has effect when
opening the file, so if you change it you need to save the file and then
re-open it for it take effect.

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