Budgeting and Calendar with External Agency

We are implementing Marketing Planning/Budgeting/Calendar to help plan and track  marketing communications.  We are trying to use the budgeting and calendar functionality in conjunction with data we receive from an external agency that provides media planning services and reporting.  We are wondering if we are trying to include too much detail in CRM or attempting to do something in the tool that it is not designed for. 
Do companies typically integrate and/or upload agency generated data into CRM to create a media calendar?   What level of media detail is typically captured in CRM, e.g. for each buy by publication (this could be several thousand lines of data that may be updated frequently as timing and priorities shift) or at a more aggregated level?
thanks,
Brad

Bjoern,
I have not tried sending a format without the year.  But be warned, the format once the user selects a date will be based on the user's locale settings and not be the format of the simple type you setup.  It will be re-formatted once the data is sent to the server and comes back, but until then it will not be the same as the initial format.
Cindy

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