BW 3.5 vs BI 7.0

Dear all,
from other threads an documents in sdn I learned the differences between 3. 5 and 7.0.
If you look at it from the customer's point of view, what would be the reasons to migrate from 3.5 to 7.0
As real advantages I only figured out that BI 7.0 could have a better performance and has Integrated Planning and Realtime-data-warehousing.
Do you know same other real advantages to convince the management of a customer which is not so familiar with technical details.
Thanks in advance
marc

Few more insights if they can buy it.
Sell the concept.
Globalization
Increase speed to enter new markets
Integration and collaboration of suppliers in B2B
Localization of businesses
Outsourcing of processes and products
Virtual teamingIndustry
Industry Consolidation
Execution of Mergers,
Acquisitions andspin-offs
Ensuring legal compliance
Implementation of industry and process standards
Merging of portfolios, systems and processes
New Business Models
Flexibility to imple-ment new processes and scenarios
Collaboration along the entire value chain
Automated, stream-lined processes
Synchronizing demand and supply
Shorter lead times
Shared-services
360°customer view
Business Intelligence Focus for 2008 -2010
Simplicity
Web 2.0 user experience to broaden business intelligence adoption
Easy self-service access to corporate information for end users
Embedded intelligence within the business process context
Agility
Enabling business driven innovation
Analyzing information at the speed of thought
Closed-loop Business planning based on live dataIntegration
BI and DWH in Enterprise Information Management
Creating trust in corporate Information
Enabling Enterprise-SOA
SAP NetWeaver BI Accelerator
Exceeds expectation in query performance
Exceeds expectation in TCO reduction
Hope it Helps
Chetan
@CP..

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