BW-CRM Analytics

Hi gurus
I am a BW Consultant and now i am moving into BW CRM project. I need to identify the reports on Lead Analysis, Activity Analysis, Oppertunity Analysis and Account Management-Business Partner Views. As i am new to the CRM area i have no idea about what these areas actually meant for. It would be a great help if anyone can provide me some functional orientation to the above mentioned areas.
Once i am done with the identification of the reports i will be going to install the business content for the same. So please help me in this regards.
thanks in advance
vijaykumar

Hi,
Also take a look at the BW-CRM Best Practices at:
http://help.sap.com/bp_biv135/html/bw.htm
These will help you to get started.
Hope it helps,
Gilad

Similar Messages

Need Info about BW CRM Analytics

Hi all,
Guys,
Please help me out...
I need Info about BW with CRM Analytics
What are the core areas where data's are extracted for CRM to BW
What will be the Interview question related to BW CRM Analytics
If possible if u have any docs kindly email me at [email protected]
Thanks in Advance.
Jaffer Ali.S

Dear Jaffer Ali S.,
The following types of analyses can be carried out:
CRM Lead Analysis
Use the InfoCube CRM Lead Management (Technical Name: 0MKTG_C01) for reporting.
The Lead Management InfoCube contains all the characteristics and data used for the administration of leads. This InfoCube enables you to execute the following standard queries available in SAP BW:
Channel Analysis
Efficiency Reporting
Historical Evaluation
Lost Leads
Channel Management: Top-n Lost Leads (Current Year)
CRM Activities Analysis
Use the InfoCube CRM Activities (Technical Name 0CSAL_C01) for reporting.
The InfoCube for activities in CRM provides the data basis for evaluating business activities undertaken by your employees. It provides you with information about how much time is being spent on contacting the customer, whether customers actively seek out contact with your company and how intensively your employees look after your customers. It delivers data for queries such as:
Intensity of customer care
Activity History
Success/failure analysis
Customer Interaction Center (CIC)
Activate the InfoCube Interactive Scripting Evaluation (IC WinClient) 0CRM_CIC1.
Interactive Scripting Evaluation (IC WinClient)
This InfoCube provides the data base for the interactive scripting evaluation. It supplies the data to the Interaction Center (IC): Interactive Scripting Evaluation query.
Opportunities Analysis
Activate InfoCube 0CRM_C04 - Opportunities.
The CRM Opportunities InfoCube contains all the characteristics and data used for the opportunities analyses.
Sales Order Complaints Analysis
Activate InfoCube Complaints (Technical name: 0CSAL_C09).
You can carry out the complaint analysis on a daily, monthly, weekly or a quarterly basis. The analysis can be done in relation to CRM Service Organization, CRM Sales Organization, CRM Product, and Sold-To Party.
Service Qualtiy Analysis
Activate the MultiProvider 0CSRVMC04 - CRM Service - Orders and Confirmations with Complaints.
The MultiProvider 0CSRVMC04 - CRM Service - Orders and Confirmations with Complaints gets the data from the following ODS objects for analyses in various queries:
0CRM_PROI - Orders: Item Data
0CRM_COI - Controlling (Item Data)
0CRM_CNFI - Confirmations (Item Data)
0CRM_COMP - CRM Complaints (Items)
Let me know if you need further help.
Reward points if it helps.
Regards,
Naveen.

How xapp Analytics is different from CRM analytics and sem

Hi,
I need some information on how the xapp analytics is differnet from CRM analytics. Is this an upgrade functionality or it is atotaly a different Analytics aplication. If it is a new process need some brief info on this.
Thanks
Naveen

Hi Naveen,
Yes, they are totally different.
CRM Analytics is CRM specific, and built in CRM and BI (RFM, CLTV, Data Mining, etc).
SAP xApp Analytics are applications (iViews) built with the Visual Composer (i.e. in the SAP NetWeaver Portal). They are composite applications that can source data from many places, and cover both horizontals and verticals (ie. in the first release of SAP xApp Analytics, there were 110 applications, of which 8 were based on CRM data).
Perhaps, the easiest way to think about it:
- BI Content is the pre-delivered industry and application specific content for SAP NetWeaver BI.
- SAP xApp Analytics is the pre-delivered industry and application specific content for SAP NetWeaver Visual Composer.
Check out the Analytics and Visual Composer pages on SDN for more info.
Hope this helps.
Regards,
Ryan

Difference between CRM Analytics and SAP BW

Hi Gurus,
i've a question about CRM Analytics.
It totally like Business Warehouse, it just run on the CRM System.
Is it right that the there is no difference from SAP BW ans CRM Analytics ?
Can i get all the CRM Business Content which is delidered in SAP BW into the
CRM Analytics ?
Thanks
Edited by: Sunny Makker on May 11, 2011 1:52 PM

Hi Shoukath,
The ERP system communicates with SAP CRM using CRM Middleware.
Please find the below link for more details on CRM Middle ware
[CRM Middleware|http://help.sap.com/saphelp_crm60/helpdata/en/76/5ea438c42a5b2ce10000009b38f8cf/frameset.htm]
Where as
PI is a middleware like many others. It is well suited for connecting SAP systems with each other and with non-SAP.If your focus is not on SAP systems, other solutions might be a better choice today. SAP XI provides an integrated workflow engine that allows to define adapters to non-XML-protocols and mappings to convert data content from source to target.
Process integration provides the infrastructure for business applications, that run in distributed systems. Process integration acts as the messaging middleware for service communication(both SAP and Non-SAP), connectivity, transformation and portability.
Applications can also be connected directly with Web services (including the Web Service Reliable Messaging standard).
Regards,
Madhu

CRM Analytics - User Authorization Not Suficient

Hi Guys,
We have implemented the CRM analytics report, however when I access the menu Sales Pro in CRM and try to open the report Closed Opportunities, I get the error : User Authorization not sufficient.
If I open the error I get the message :
Diagnosis
The user doesnot exist in the BI client or has insufficient authorizations
Procedure
Contact system administrator to verify the user is setup properly in both CRM and BI client
Procedure for System Administration
Verify that the user exist in BI client with the same user id, if not create it and assign proper authorizations as per the configuration guide.
When I run the query or the webtemplate in BW I don't have authorization problems, but I can't run from CRM.
Any suggestion about how to fix it?
Thanks in advance,
Fernando

Hi Fernando,
The report which you have implemented is doing a RFC call to BI system where some other system program is getting called which have authorization logic check for the RFC user ( or the person who is running the report). here report is terminating with error. I have face the similar issue.
generally such reports we use to schedule as a background job with batch user which have SAP ALL access but I feel in your case user who runs the report have not sufficent authorization in BI system and also you are not running report as an background job.
There aretwo tricks to findout the missing authorization which I also have used.
First option : close all the session except one in CRM and than run the report as soon as the error comes open transaction code SU53 to know the missing authorization - may be you can fail here as the authorization check fail in BI.
Second option definitely will work. Whenerror is coming double click on the mmessage to know the message detail(class and number) than again run the report in debugging mode (/H- type in address bar to activate debugging) than set breakpoint in the message and press f8( may be system will not set the break point immediately than you need to debug till the RFC calls BI system) . system will take you to the exact authorization code check where the error is coming. there you can find out the missing authorization object which is not included in the user assigned role. than can ask access team to add in the user role.
I hope this will solve your issue. Please revert with your finding.
Thanks,
Prem

CRM Analytics?

Hi All,
I'm new for this topic,i have exper..in SAP BW area.
Now i need to know how CRM Analytics deal in SAP?
Could any body explain the process or any document?
Right now we are intial phase in project ,so could any send some scenarios related to CRM Analytics?
Thanks in Advance,
Vasu.

Hi Vasu,
BW integreation is needed to work on CRM Analytics, CRM Analytics is used for the reporting and analysis purpose in crm.
Eg: We have run a campaign and we would like to know the success rate of the campaign.
how many leads and oppourtunities are created and converted in to sales.
Regards
Chandramohan
Reward points if it helps..............

CRM analytics in BW.

Hi,
Could anyone tell me / worked on CRM Analytics in BW. If so,pls share your views on this & tell me where I'll get the relevant documents.
Any info on this is really appreciated.
Thanks,
Isha

Hello Aswin,
I would appreciate if you can send me few documents on CRM-BW.
Thank you Much.
[email protected]
Krishna.

Looking for best approach to implement all ERP and CRM Analytics

There is a scope to implement all the ERP Analytics (HR, Finance, SCM, Procurement & Spend, Project) and CRM Analytics (Sales, service, Marketing, Contact Center, Price, Loyalty ). Just want to know the best approach for impelmentation of both ERP and CRM analytics
1- Work with two separate containers with separate execution plan for ERP and CRM
2- Work with one container with one execution plan for both ERP and CRM
3- Work with one container with separate execution plans for both ERP and CRM
Also, Please let me know if there any standard document to achieve both the implementations simultaneously.
Thanks!

Answer, as always, is "it depends". Here is a list of things to consider w the 3 approaches you mentioned:
1- Work with two separate containers with separate execution plan for ERP and CRM
This is a good approach if you plan on a different frequency of ETL loads for each container or different timings. As long as the targets are the same and you run INCREMENTAL loads from both containers, then the refresh dates will be updated. This is usually a good idea if your ERP and CRM users have different timing and load requirements and do not want to "interfere" w each other. You will also have DATASOURCE NUM ID uniquely defined for each system so the data will be segregated. By default, each source system will have its own container
2- Work with one container with one execution plan for both ERP and CRM
This is good if you are ok w the same exact load time for both. Its a simple approach and all tables will be loaded at the same time to avoid any confusion.
3- Work with one container with separate execution plans for both ERP and CRM
Not sure what the advantage of this option versus keeping them in separate containers (like Option 1).
I would also review the secion in the DAC guide for "MultiSource Execution Plans"
if helpful, pls mark correct

CRM Analytics content in BI 7.0

I am trying to get a list of standard CRM Analytics content in BI 7.0 specifically in the area of Campaigns and Campaign Web Marketing (E-mails, E-Commerce and integration thereof).
Any help will be appreciated.
Regards,
Deepak

Hi Deepak,
In BI Content for Campaigns, basically you have two componentes:
- Campaign information: definition, target groups and plan (not the execution).: http://help.sap.com/saphelp_nw70/helpdata/en/a6/d40d2026db90489fe5fd2f99140c53/frameset.htm
- Activities information: activities related to the campaign, with all the details and result.:
http://help.sap.com/saphelp_nw70/helpdata/en/b7/dfe83f6dcef206e10000000a1550b0/frameset.htm
Hope this helps.
Regards,
Diego

CRM analytics report

HI Friends,
Iam developing report on Executive day contact, so i need to know about the field "NEXT CONTACT DATE" in crm. Ie. the reference field in BW.
Please if known post it.
Thank u

Solved

Regarding Analytics component in SAP CRM

Hi,
Currently I am working on CRM analytics and we are using SAP BI system for all the reporting.
We also have a BI component in built in the SAP CRM system which has all the necessary tools for all types of CRM relevant analysis.
Has anybody got a chance to use this component. If so then can you explain how is it different from the analytics work which we are doing and wat are the capabilities of this component as a standalone for CRM analytics without using the SAP BI?
Any relevant document link will be a great help.
Thanks
Varun

Hi Keshav,
Please find the following details , may be it will be helpful to you.
1) Service notification is created in case of emergeny shutdown , equipment malfunction scenarios.We can create follow-up documents for service notification like service orders as well.
2) It is created independently or a service order can be created as follow-up document.
3) Yes service notification gets replicated to IS-U and we can see the same in IW53.
Regards,
Manjeet.

Complaint Analytics - BW - CRM

Complaint Analytics - BW - CRM
Hi,
Can any one help me to find out if someone worked on Complaints Analytics in CRM and reporting the same in BW.
InfoCube - 0CSAL_09
ods - 0CRM_COMP
ods - 0CRM_COM2
their is one ZCRM transaction type, but i can only see the CRMC Transaction type in BW ??
Reports needed are : 1, no of complaints, based on the product, and region and drill down on products and reasons.
Also need to connect the MultiProvider....
Everything is Std from Business Content
Please help if someone worked on Complaints.
Thanks
Mak

Hi Vijay,
Which area of CRM Analytics are you focusing. Check this link:
http://help.sap.com/saphelp_nw04/helpdata/en/a2/5e7e40ec66ce62e10000000a155106/frameset.htm
Bye
Dinesh

Can analytics can be performed with out BI and analytics implemented on CRM

Hi all,
I want to configure CRM system with marketing, Sales, service scenarios only and i want to perform some Lead analysis, Campaing analysis etc. is it possible with out integration of BI, any installations of CRM analytics modules?
Rgds,
Rao

Hi Rao
With just ABAP reports you can do reporting like in any OLTP system be it R/3 or CRM. The OLAP systems were initially made in order to get in-depth reporting using the data warehousing techniques to store, extract, retrieve data for presentation so that there is no performance degradation on the OLTP system.
Now CRM analytics is just technically like any ERP module analytics (be it CO, FI, SD etc.: if you put aside the diff. kinds of extraction techniques) and like them needs a BI system. The different modeling techniques have to be built normally on a separate BIW system and the results are applied back to business processes in CRM/ERP.
Since netweaver 2004 the BI content as an addon as against the prior releases. Not many customers follow the idea of performing the BI related transactions on the same system as the CRM is unless you have a really robust hardware.

Implementing CRM 5.2 Analytics without BIW

Hi,
Can anyone tell me, whether CRM Analytics be implemented without actually having BIW implemented?
If yes, what (servers, patches, stacks) needs to be installed and which modules are applicable?
Please reply ASAP, full marks rewarded?
Thanks,
Bobby

Hello,
As from CRM 5.1 SAP included a 'mini' BI in the CRM system. This mini BI is used to work with the Online Reporting module of CRM and thus allowing you to easily create reports in CRM without a dedicated BI system. But, there is a catch, you really need someone with BI knowledge in order to create these reports.
But, maybe you are satisfied with the default reports SAP provides.
Check if the standard business role ANALYTICSPRO exists in your system and assign it to a user. Login with that user to the WebUI/Client and check out the Reports. There are two different kind of reports (indicated by a different icon), namely OLTP reports (these are the mini BI CRM reports) and 'real' BI reports (you can ignore these since they require a dedicated BI system).
SAP has a howto document on how to setup Online Reporting called 'Guide For Configuration of CRM Reporting.pdf' and can be found in the RKT (service.sap.com/rkt). If you do not have access, leave me your e-mail.
SAP recommends to run the "BI Client" (that's how they call the mini BI) in a separate client (mandant) on the CRM server, we did it in the same client as the CRM server without problems.
Hope this helps,
Reward points if useful!
Regards,
Joost

SAP BI Report Publication on CRM Web UI Reports

Hi Experts,
Im required to post a BI report on Web UI.
I did the customization for the same in the path.
SproCRMUI FrameworkUI Framework DefinationDisplay SAP NetWeaver BI Report in CRM..
Then I created a Logical Link id with the BI Report assigned to the Navigation Bar Profile and made the link visible in the define business role
It works fine in development, but when i transport the request to quality for testing I recieve an RFC error that the client cannot be reached, This is because the RFC i assigned to the report is also getting transported to Quality and causing the error. Usually RFC's are not transported but they are assigned client specific in the system that it is transported.
So can anyone help me to find out a soultion to the problem so that RFC is not transported in the transport request.
Plz help...

Hi Aravind,
please be aware in CRM 7.0 there are two different options for analysis:
1. CRM Interactive Reporting (see Building Block C41)
2. CRM Analytics (Using a complete BI-System)
In your case you followed BB41, so you can use Interactive Reports.
The error you get in WEB UI is for the BI reports (option 2). This option needs a whole BI-System.
The links to these reports were delivered by default. So if you want to use these reports you need a BI consultant for setting a up new BI-System and the neccessary configuration for the ETL-Process.
If you dont want to use B reports, you can simply make them invisible in your web-ui configuration.
Kind regards
Hannes
Edited by: Hannes Wegehenkel on Jul 26, 2010 10:47 AM

BW-CRM Analytics

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