Campaign Management - Procurement of Media

We are starting a new project to implement SAP CRM and there is a set of business requirements around our planning and procurement of media, including TV, radio, newspaper, magazine, direct mailings, etc.  My initial plan is to implement Campaign Management; however, this does not appear to address the procurement of media.  If I review the IS-Media solution it addresses the sale of Media but where in SAP should the procurement of Media be handled?  Remember that we will want all the details that are being captured on the sales side in the procurement side. 
Thoughts?

Hi,
You can extract the data of campaign in CSV or XML format.Need to create file export variant, communication medium as file export.Implement BADI 'CRM_MKT_EXP_CAMP_DAT' to export data to open channel.
Regards,
Brahmaji

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