Campaign Management - Retail Promotion Integration

Hi CRM Gurus,
I am working on a CRM implementation project for a retail company.
They already have SAP IS Retail ECC6. They use the SAP IS retail system to create promotions in SAP.
CRM system will be used for campaign management. The campaigns in CRM need to be linked to promotions in SAP IS Retail.
Any sugessions on how we can achieve this.
Cheers
Barry

Hi Pratheek,
I am facing same problem, as you have already idea about this issue can u please
help me in solving my problem. Actually i need to add 3 fields(WBS element is
one of them) in standard component CPGOE_DETAILS of CRM. Do i also need
to make some configuration (in campaign) before adding these fields. I don't have much idea about it but i need the solution at earliest. Therefor if could be possible for you then please reply back on my gmail id. [email protected] else you can also reply on this forum.
regards
Subir

Similar Messages

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    hi experts,
    What is the difference between Campaign and Trade Promotion?
    regards,
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    Hi,
    Campaign serve operative marketing planning. They describe actions that are carried out, for example mailing actions, product promotions, and telemarketing. Crieria such as target groups, products, documents, people responsible, and the budget are defined in the campaign for these activities.
    Campaign are basically used for operative marketing planning and execution.
    Trade Promotions are Marketing activity used by industries that sell into the retail channel or through brokers or wholesalers. A trade promotion takes place within a specific time period and aims to increase brand capital, brand awareness, and market share. It is also used to increase sales volume or to launch new products or product lines.
    Trade promotions are structurally similar to other marketing objects, except that trade promotions are targeted at a key account.
    A trade promotion has a header that provides overview information about the trade promotion, such as the intended key account, the product planning basis, the trade promotion objective, funds plan details, and trade promotion status.
    Assignment blocks contain specific information pertaining to, for example, trade promotion dates, products, and causals.
    For more information on Trade Promotion please go through the following link:
    http://help.sap.com/saphelp_crm60/helpdata/en/eb/aa80ae2ea44778a987960a847fc6ce/frameset.htm
    Main difference is campaign is an operative instrument to manage the interactions between the customers and the system

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    Hi Gurus
    How to send Marketing Planning and Campaign Management from CRM system to Other ERP system
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    Hi Ravi
    find promotion config doc of IS Retail
    2.3     Retail Promotion
    2.3.1     Number Ranges, Promotions
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Number Ranges, Promotions
    Details of the configuration     Standard Settings Maintained
    2.3.2     Promotion Category
    Table     V_TWTY, TWTY, TWTYT
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Promotion Category
    Details of the configuration     Standard Settings Maintained
    2.3.3     Promotion Type
    Table     V_TWAA, TWAA, TWAAT, TVKO, TVKOT, TVTW, TVTWT, KNA1, T001W
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Promotion Type
    Details of the configuration     Following Promotion Types Created
    •     BC01     Barista Promotion Type
    Select entries & click on Magnifying glass icon
    1.     BC01 –
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         Promotion Category = BC01
         Create SP conditions Activated
         Without Calculation – Activated
                 Price Activation Type – 2 (Site Group)
         List Group –A
         List Variant – 02
         Cond Group Purch –
         Cond Type Group SP – BC01
         SP Sales Org –
         SP dis Channel –
         CondType % Discount – KA02
         CondType Abs Discount – KA04
         No Range Int assgt – 01
         No Range ext assgt – AA
         Lead time Purch – 10
         Follow-on time Purch – 02
         Lead Time Listing – 30
         List. Follow Up time – 30
         Announcement Lead Time – 5
         Lead Time Store Gr – 3
         Alloc Table Type – 1000
         Announcement Category – F
         Message Schema – RTBN01
    2.3.4     Promotion Themes
    Table     V_TWAT, TWAT, TWATT
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Promotion Themes
    Details of the configuration     Standard Setttings Made
    2.3.5     Control for Condition Tables for Promotion Discount
    Table     V_TWREB, TWREB
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Control for Condition Tables for Promotion Discount
    Details of the configuration     Settings Made for condition type KA02 & KA04.
    ConditionType     Organization Level     Article Disc Lvl     Table
    KA02     02     01     4
    KA02     02     02     359
    KA02     02     03     359
    KA02     02     04     359
    KA04     02     02     677
    KA04     02     03     677
    KA04     02     04     677
    2.3.6     Promotion Determination in Sales Order Processing
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Promotion Determination in Sales Order Processing
    Details of the configuration     No Settings Made.
    2.3.7     Condition Type Groups For Promotions in Purchasing
    a.     Assign Condition Type/Table to Condition Type Groups
    Table     V_T6B2F, T6B2F, T681A, T6B2, T681B, T6B2T
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Condition Type Groups For Promotions in Purchasing  Assign Condition Type/Table to Condition Type Groups
    Details of the onfiguration     No Settings made.
    b.     Assign Condition Type Groups and Arrangement Types
    Table     V_T6BM_ZU, T6B1, T6B1T
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Condition Type Groups For Promotions in Purchasing   Assign Condition Type Groups and Arrangement Types
    Details of the configuration     No settings maintained
    2.3.8     Condition Type Groups For Promotions In SD
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    Table     V_T6B2, T6B2, T6B2T
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Condition Type Groups For Promotions In SD  Define Condition Type Groups for Promotions
    Details of the configuration     Standard Settings Maintained
    b.     Assign Condition Type/Table to Condition Type Groups
    Table     V_T6B2, T6B2, T6B2T
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Condition Type Groups For Promotions In SD  Assign Condition Type/Table to Condition Type Groups
    Details of the configuration     Settings maintained for Condition Type Group 0007
    Cond Typ Grp     Cond Type Grp     Cntr     CnTy     Condition Type     Number     Table
    0007     Promo Conditions 2     10     VKA0     Promo SP        IS-R     6     Price List Type/Currency/Article
    0007     Promo Conditions 2     11     VKA0     Promo SP        IS-R     73     Article per SOrg/DstCh
    0007     Promo Conditions 2     12     VKA0     Promo SP        IS-R     71     Article per Site
    0007     Promo Conditions 2     20     KA03     Promo Discount % 2     71     Article per Site
    0007     Promo Conditions 2     21     KA03     Promo Discount % 2     155     Sales Org./Dist. Channel/Price List/
    Article/Sales Unit
    0007     Promo Conditions 2     22     KA03     Promo Discount % 2     73     Article per SOrg/DstCh
    0007     Promo Conditions 2     30     KA05     Promo Discount MD 2     71     Article per Site
    0007     Promo Conditions 2     31     KA05     Promo Discount MD 2     155     Sales Org./Dist. Channel/Price List
    /Article/Sales Unit
    0007     Promo Conditions 2     32     KA05     Promo Discount MD 2     73     Article per SOrg/DstCh
    c.     Assign Condition Type Groups and Arrangement Types
    Table     V_T6B2, T6B2, T6B2T
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Condition Type Groups For Promotions In SD  Assign Condition Type Groups and Arrangement Types
    Details of the configuration     Standard Settings Maintained
    2.3.9     Message Determination
    a.     Single Messages
    1.     Create Condition Table
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Create Condition Table
    Details of the configuration     No Settings Maintained
    2.     Change Condition Table
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Change Condition Table
    Details of the configuration     No Settings Maintained
    3.     Display Condition Table
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Display Condition Table
    Details of the configuration     No Settings Maintained
    4.     Access Sequence
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Access Sequence
    Details of the configuration     Standard Settings Maintained
    5.     Message Type
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Message Type
    Details of the configuration     Standard Settings Maintained
    6.     Message Schema
    Table     V_T683S_XX, T683S, T683T
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Message Schema
    Details of the configuration     Standard Settings Maintained
    Select entry & click on Control Data
    7.     Assign Schema to Document Type
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Assign Schema to Document Type
    Details of the configuration     No Settings Maintained
    8.     Assign Program/Form to Message Types
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Assign Program/Form to Message Types
    Details of the configuration     No Settings Maintained
    9.     Requirements for Message Types
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Single Messages  Requirements for Message Types
    Details of the configuration     Standard Settings Maintained
    b.     Group Messages
    1.     Number Ranges, Group Message
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Group Messages  Number Ranges, Group Message
    Details of the configuration     Standard Settings Maintained
    2.     Message Type
    Table     VN_T685B, T685, T685B, T685T, T682, T682T, TCSTR, TCSTRT, T681Z, T681A, T681B
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Group Messages  Message Type
    Details of the configuration     Standard Settings Maintained
    3.     Assign Program/Form to Message Types
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Message Determination  Group Messages  Assign Program/Form to Message Types
    Details of the configuration     No Settings Maintained
    2.3.10     Business Add-In for Promotion
    Transaction Code     SPRO
    Menu Path     IMG  Logistics - General  Retail Promotion Business Add-In for Promotion
    Details of the configuration     No Settings Maintained
    Thnaks
    Amit Shivhare
    PS Reward Point
    Edited by: Amit Shivhare on Mar 10, 2008 3:44 PM

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