Campaign Optimization using RFM Analysis

I'm interested in the tools offered by BI for the RFM Marketing Analysis (Recency, Frequency, Monetary Value Analysis). I've read this information:
http://help.sap.com/saphelp_nw2004s/helpdata/en/c5/bd493b13bab710e10000000a11402f/frameset.htm
http://help.sap.com/saphelp_crm40/helpdata/en/d3/11b71b8182ed4995eaad3dc644c771/frameset.htm
I understand that the all process needs a CRM deployment as well as BI. However I'm wondering if this kind of scenario can be implemented without a full CRM installation. In particular I'd need to use an Internet Sales - BI landscape.
When calculating the Response Rate, I have to determine the Addressed Business Partners. One way to provide this data is using the ODS object Campaign/Target Group/Business partner Assignements
(<a href="http://help.sap.com/saphelp_nw2004s/helpdata/en/36/df333bf1047532e10000000a114084/content.htm">0CRM_TGCT</a>). This object is filled by data from the CRM application. Is it possible to take data from Internet Sales instead?
Otherwise, can you briefly explain the Intelligent Web Analytics feature of Internet Sales? I know it requires BI. How are the two application integrated?
At http://www.sap.com/solutions/business-suite/crm/internetsales/featuresfunctions/index.epx I read:
Take advantage of a broad range of Web analytics that enable you to track online sales, capture customer behavior, analyze Web site metrics, and improve online sales performance.
What kind of customer behavior characterization is offered by these Web analytics?
Cheers, Davide

Prem
The PP/DS Optimiser has quite a few restrictions associated with it, and can cause unpredictable results if any of these restrictions are met. See SAP Note 712066 for full details as I am not sure of the exact conditions you are trying to optimise. The key one may be:
The campaign optimization is based on the bottleneck resources. There must be no direct or indirect time link (in the form of constraints or material dependencies) between the operations or orders that are planned on the bottleneck resources. In particular, bottleneck resources may be used only once in the production flow.
Hope this helps
Regards
Ian

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Hope this helps
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