Can a folio be used or downloaded by others in a regular website?

Im working on a magazine project and the goal is to have it Published in AppStore, android and regular website.
DPS is the key to make it in iPad and android, but what about doing it on a website?
Would it work? Or the answer would be a PDF interactive to be downloaded from the website?
Any help will be appreciated!
Thanks

Interactive PDF (for download and/or webviewing) is a reasonable idea. I have recently designed a mag both for DPS and interactive PDF.
However, some of the interactivity had to be done twice (especially navigational hyperlinks/buttons). I used separate InDesign layers for that.
Tomek

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