Can i change the price after publishing?

We always found pricing of our printed books to be a tricky matter. Find the sweet spot, and you maximize profits.
With printed books, we could test market in limited locations before going national. With ibooks, it's straight to the whole world.
I think ibooks should cost much less than printed counterparts... but how much less? I'd welcome a conversation on the topic.
Meanwhile, we're in a learning curve, and I wonder if I can change the price if we decide we're way off target.
JS

Using iTunes Connect, locate your book in Manage Your Books and click Edit Rights & Pricing.
Note you may risk current ranking being reset if you change the price, so...
As for specific pricing as a topic....not sure if forum rules allow for that, sorry.

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